Personiq - AI Powered Video Personalization Tool

Personiq is a SaaS platform that empowers businesses to create personalized video experiences at scale using generative AI.

Problem Space

• Low Engagement with Generic Videos:
  Businesses struggle to connect with audiences using generic video content.
  
  

• Complex Personalization Process: Traditional methods of video personalization are time-consuming and technically challenging.
  
  

• Need for Scalability: Businesses need a solution to personalize videos for large audiences without manual effort.

My Role:

Product Designer and Brand Identity Designer - My role as product designer was to create a logo, brand identity and an intuitive and efficient platform for users to easily generate these personalized videos.

Design Goals:

• User Flows & Wireframing:
  I developed user flows and wireframes focusing on a logical and intuitive flow for video upload, data connection, personalization, and generation.
  
  

• Simplify the Personalization Process:
  Create a user-friendly interface that makes personalization accessible to non-technical users.
  
  

• Streamline Video Generation:
  Design a clear and efficient workflow for uploading, personalizing, and • generating videos.
  
  

• Ensure Scalability:
  Design the platform to handle large datasets and high volumes of video generation.

Design Process:

• User Research & Analysis:
  I researched the target audience and analyzed existing video personalization tools to understand user needs and identify areas for improvement.
  
  

• User Flows & Wireframing:
  I developed user flows and wireframes focusing on a logical and intuitive flow for video upload, data connection, personalization, and generation.
  
  

• UI Design & Prototyping:
  I designed a clean, simple and modern UI, prioritizing:

  • Intuitive data mapping: Simplifying data-to-video connection.

  • Visual progress indicators: Providing real-time feedback.

  • Clear data visualizations: Showing data usage in videos.

  • Batch processing considerations: For efficient large-scale video generation.
    
    

• Usability Testing & Iteration:
  I conducted testing to gather feedback and refine the design based on user input.

Key Design Solutions:

• Intuitive Data Mapping: Simplified data connection for non-technical users.

• Streamlined Workflow: Clear and concise process for personalization and generation.

• Visual Feedback: Real-time updates and insights for improved transparency.

Outcome:

The resulting design provides a user-friendly and efficient platform for creating personalized videos at scale.

By focusing on simplicity, clarity, and user feedback, I was able to create a product that empowers businesses to connect with their prospects on a deeper level.

Quantitative Impact of the Design:

• Reduced Video Creation Time (Up to 90%):
  The intuitive drag-and-drop interface and streamlined workflow simplify personalization, allowing for up to 90% faster creation compared to traditional methods, boosting team productivity. This is a direct result of the design's focus on usability.
  

• Increased conversion rates by up to 500%:
  Precise targeting and a polished presentation (enabled by seamless AI and clear visualizations) create stronger viewer connections, leading to significantly higher conversion rates. This results from the design's focus on maximizing the impact of personalization.