Dealintent: Simplifying the B2B Sales Journey

Dealintent is a B2B sales platform that creates personalized buyer portals, enabling sales teams to streamline deal management, improve buyer engagement, and accelerate decision-making through a unified, intelligent workspace.

Problem Space

B2B sales processes are fundamentally broken:

• 77% of buyers find purchasing complex
• 75% want self-serve experiences
• Sales teams waste 40% time on unproductive activities

My Role: Product Designer and Brand Identity Designer

Starting With Logo Design Strategy

The logo emerged from understanding connection and simplicity.

It features a geometric shape in shades of green, representing connection and simplicity within Dealintent's B2B sales platform.

The green color palette was strategically chosen to differentiate from competitors, while evoking associations of growth, progress, and financial health.

Design System Development

I built a comprehensive component library that standardized interactions across the platform.

The system prioritized reducing cognitive load, ensuring intuitive navigation, and maintaining consistent visual language.

User Research Insights

I mapped over 12 pain points faced by sales teams and identified key friction areas in deal management.

My focus was on prioritizing simplification and transparency to address these challenges effectively.

Design Process Highlights

The design process relied on iterative prototype development, continuous feedback from users, and data-driven decision-making to ensure practical and impactful results.

I created a centralized portal for all deal communications, eliminating email and document fragmentation. This platform serves as a real-time collaborative workspace, streamlining interactions and improving efficiency.

I designed an interactive buyer portals, a drag-and-drop proposal builder, and mutual action plan templates.

Quantitative Impact of the Design

My design reduces proposal creation time by 80%, shortens the sales cycle by 55%, and enhances team productivity by 40% for sales team.